Business Coach

What Is A Business Coach?

Business coaching is for companies or organizations that want to invest in the growth and development of their people. That said, our business coaches are often sought after to remedy a specific pain within the organization.

Business coaches are often sought after to remedy a specific pain within the organization, such as:

• high worker turnover
• decreased morale
• employee burnout
• poor communication
• decreased sales.

All of these issues can be addressed with a well-designed coaching program.

The underlying philosophy of business coaching is that the individuals within the company participating in the coaching, whether you are the CEO or the front-line staff, are the experts in your business. The role of the coach is to help you come up with your own solutions, strategies and an action plan for improving the business.

Remember, business coaching is the process of helping your company or business team achieve greater clarity,
focus and results.

A common misconception about business coaches is that they are business experts. While many business coaches possess extensive business knowledge and experience, they need not be experts in your line of business to deliver quality coaching services. Our business coaches will help create accountability structures that will encourage individuals to take consistent action to improve their performance and the overall performance of the company.

We offer objective, unbiased accountability to execute the plan, learn from the outcomes, revise the plan, and take further action. It is similar to life coaching but it takes place in a business setting and as opposed to being focused on an individual’s goals, it is typically centred around the goals of the business as a whole and its success.

Regardless of the size of your business, whether you are a solo entrepreneur, a small business, or a Fortune 500 company, business coaching is aimed at improving the performance of your people and increasing the company’s bottom line.

To steal the phrase of the popular business writer Jim Collins, business coaching is about going from Good to Great!

Welcome to Ron Waterfield Executive Coaching.

Business coaching for middle managers may also be part of a more comprehensive team coaching initiative which gained in popularity in the mid-2000s.